Date – 28 May 2015
Hong Kong Big Data Symposium 2015
Nurture Hong Kong to be the Leading Big Data Hub in Asia Pacific
Date : May 28, 2015 (Thursday)
Time : 9:15 am to 5:30 pm
Venue : Charles K. Kao Auditorium, Hong Kong Science Park
Language : English
Fee : Free of Charge
Big data is not just a popular topic for discussion around the world but also becomes a mandatory competence to enterprises, societies and even countries. Peter Sondergaard at Gartner Research said, “Information is the oil of the world and analytics is the combustion engine” and Barry Beracha at Sara Lee said, “In God we trust, all others bring data”. While most of the major cities in Asia Pacific and the rest of the world have recognized the importance of big data and are strategically empowering their companies and societies to leverage on big data, and nurturing their big data startups, data scientists and researchers to support these strategic initiatives, Hong Kong has just started in this big data journey. In order to stay ahead of global and regional competition in today’s digital economy, Hong Kong needs to establish ourselves to be a big data powerhouse in the region.
Hong Kong Computer Society (HKCS) and Hong Kong Science and Technology Parks Corporation (HKSTP) will proudly host the Hong Kong Big Data Symposium 2015 on Thursday, 28 May 2015 at Charles K. Kao Auditorium of Hong Kong Science Park. The main theme of this year’s Symposium is to nurture Hong Kong to be the leading Big Data hub in Asia Pacific. We will gather the leaders and key stakeholders in the big data ecosystem including users, researchers, startups, data scientists and technology providers together to share their views on big data with the audiences. In particular, we will discuss how these key stakeholders in the big data ecosystem could work together to help Hong Kong’s private and public sectors effectively leverage on big data and strategically establish Hong Kong to be a world-class big data hub in Asia Pacific. Please join our Symposium to find out more.
Tentative Agenda
Time | Topic and Speakers |
Welcome Remarks | |
9:15am |
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Opening Speech | |
9:45am | Topic: Establish Hong Kong to be the Leading Big Data Hub in Asia Pacific
Synopsis: While most of the world cities are making use of big data to gain their competitive advantages and have strategically positioned themselves as the leading big data hubs in their respective regions, Hong Kong has just started in this journey. How can the key stakeholders of big data ecosystem, including users, data scientists, researchers and startups, work together to help Hong Kong’s private and public sectors effectively leverage on big data and strategically establish Hong Kong to be a world-class big data hub in Asia Pacific? The speaker will share his thoughts on this theme with the audiences and set the scene for the 4 discussion forums in the conference.
Speaker: Dr. Toa Charm, Chairperson, BI & Big Data SIG, Hong Kong Computer Society |
Keynote Speech #1 | |
10:00am | Topic: Unleash Customer Insight from Baidu’s Big Data
Synopsis: As the largest internet Chinese search platform in the world, Baidu has accumulated a large number of customers’ footprint. Based on these trails, Baidu has precipated a number of relevant models and solutions to solve critical marketing and customer questions. In this session, the speaker will talk about these big data driven analysis from Baidu including User Portrait Model, Celebrity Spokesman Selection Model, Competitive Analysis Model, Brand Digital Equity Model and Data Visualization.
Speaker: Mr. Roy Zuo, Big Data Marketing Director, Marketing Institute, Baidu |
Forum #1 – Big Data Users | |
10:30am | Topic: Big Data in Action
Synopsis: In this forum, users from different industries will discuss how they make use of big data in their businesses and operations, what business values they gained from these investments, what challenges they have been facing, how they resolved these hurdles, and what’s next in their big data journey.
Moderator: Dr. Toa Charm, Chairperson, BI & Big Data SIG, Hong Kong Computer Society
Panel Speakers:
|
11:30am | Break |
Forum #2 – Big Data Research | |
12:00pm | Topic: Big Data Innovations and Research Worldwide
Synopsis: In this forum, big data researchers from leading universities and research labs will discuss what research they are working on, what advanced research the world-leading scientists are working on, and the latest trends in big data technologies and applications.
Moderator: Dr. Eric Lo, Director, Big Data Lab, Hong Kong Polytechnic University
Panel Speakers:
|
1:00pm | Lunch |
Keynote Speech #2 | |
2:30pm | Topic: Big Data Mashups for Marketing Insight
Synopsis: We live in a period where it is possible to instrument and collect information on most sociotechnical process in near realtime. This growth in information capture and analysis is happening at a time when computation, storage and networking have become services that can be rapidly provisioned in the cloud. In this session, we will understand the basics of the big data revolution and how we got here. We will look at actual cases of how it is being used in the wider marketplace.
Studying the influence of externalities on customer interactions is a topic that involves both big data and creativity. This requires marketing analysts to combine publicly available datasets with enterprise log information to arrive at new insights. Google’s Cloud Platform allows such mashup analytics to be performed quickly and rapidly. Mine terabytes of data, rapidly identify customer usage patterns and make effective outreach campaigns without massive hardware and software investments.
Speaker: Mr. Karthikeyan Rajasekharan, Lead Technical Architect, Cloud Platform, Asia, Google |
Forum #3 – Big Data Startups | |
3:00pm | Topic: Opportunities and Challenges of Big Data Startups in Hong Kong
Synopsis: In this forum, big data startups in Hong Kong and other countries will discuss what brought them into big data market, what opportunities they see and what challenges they have been facing as big data startups in Hong Kong, and what’s next in their plans.
Moderator: Mr. Ian Huang, Chairman, EXCEL Capital Strategy
Panel Speakers:
|
4:00pm | Break |
Forum #4 – Data Scientists | |
4:30pm | Topic: Roles of Data Scientists and How to Become a Great Data Scientist
Synopsis: Data scientist is being called as the sexiest job in the 21st century. What does a typical data scientist do? Why is it so important to enterprises, society, government and even the whole nation? In this session, world-class data scientists will explain who they are, how they make an impact to their companies, what it needs to be a great data scientist.
Moderator: Dr. Daniel Eng, Vice Chairperson, BI and Big Data SIG, Hong Kong Computer Society
Panel Speakers:
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5:30pm | Lucky Draw |
Remarks:
Organizers reserve the right to change the agenda and speakers
Should you have any enquiry, please feel free to contact us at 2834-2228 / bisig@hkcs.org.hk
Note:
- Seat is subject to availability and is reserved on a first-come-first-served basis.
- HKCS reserves the right to change terms and conditions without prior notice.
- In case of dispute, the decision of HKCS shall be final and binding.